Filed under: Deals, Coca-Cola (KO)
Coca-Cola (NYSE: KO) has offered [subscription required] to acquire Beijing-based China Huiyuan Juice Group Ltd, China’s number one 100% juice and nectar company. The deal, which would be the second largest in Coke’s history (behind Vitamin Water), would require the approval of Chinese regulators.
Coke states the deal would be accretive to earnings in third year — but of course there are lies, damn lies, and forward-looking statements. The deal represents a continuation of Coke’s efforts to diversify away from the declining soft drink industry and into higher-priced, more natural beverages.
The question is whether Coke will be able to add meaningfully to the value of these brands with its own marketing and distribution power. If Coke is just pumping up its sales by adding brands at high prices, that’s probably not a good strategy for long-term shareholder value. Very few companies have been able to create such value through acquisitions, and Coke’s shopping spree should be seen as a sign of increasing weakness in the company’s current businesses.
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