Filed under: Deals, Industry, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)

Google (NASDAQ: GOOG) does not want Yahoo! (NASDAQ: YHOO) bought by another company. What a surprise. If Microsoft (NASDAQ: MSFT) purchases the portal company, Google might have some real competition in search.

Reuters reports that, “The world is better off with an independent Yahoo,” Google CEO Eric Schmidt told reporters. There’s “more competition … in search, and more competition in the other advertising markets where Yahoo is a leader.”

The comments are immensely self-serving. If Yahoo! is independent, Google not only avoids competition, it may pick up hundreds of millions of dollars a year selling advertising for the smaller company. The two firms are looking at Google running its text-based search advertising, AdSense, on Yahoo!’s pages to increase revenue yield.

Schmidt might as well keep his thought about Yahoo! to himself. It has been obvious for months.

Douglas A. McIntyre is an editor at 247wallst.com.

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This entry was posted on Friday, July 11th, 2008 at 7:02 pm and is filed under Latest News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.