Filed under: Deals, Management, Anheuser-Busch Cos (BUD)
Funny how companies get religion when there is a takeover threat. It states a great deal about how poorly many big firms are run and how lax their boards are when it comes to supervision.
Anheuser-Busch (NYSE: BUD) now plans to cut 1,000 people and raise prices. It is trying to hold off a bid from InBev. Now that its independence is at stake, it is taking decisive actions. It might not work because the plan probably comes too late. According to The Wall Street Journal (subscription required), “The St. Louis brewer’s strategy, laid out in a conference call with investors, included $500 million in new cost savings, and higher earnings targets.”
Yes, and what took them so long? Shares of BUD have hung around the $50 range for a number of quarters. Operating profit growth at the brewer has been modest. The InBev offer has driven the shares as high as $62.77. It is not a bad bet that they will go back to $55 if InBev is not successful.
BUD wants investors to think it can simply raise prices in a tough economy and bring in more revenue. That probably won’t work. It if would, the company should have done it a long time ago.
Douglas A. McIntyre is an editor at 247wallst.com.
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