Filed under: Deals, Competitive strategy, Google (GOOG), Microsoft (MSFT), Time Warner (TWX), Marketing and advertising, Verizon Communications (VZ)
It is the kind of deal most people would have thought would go to Microsoft (NASDAQ: MSFT) or Google (NADSAQ: GOOG). Verizon (NYSE: VZ) will out-source the advertising sales for all of its world wide web operations.
In an arrangement that bypassed the usual subjects, AOL, a division of Time Warner (NYSE: TWX) will handle selling Verizon’s online inventory through the internet portal’s advertising network and marketing operation called Platform A. According to Reuters, “The Verizon ad deal, whose price wasn’t disclosed, will give Platform A the right to represent all of Verizon’s advertising space on the World wide web, including premium space.”
In the last year, Google, Microsoft, and Time Warner have all made purchases of businesses that’ll help them sort, target, and sell on the web ads. Big web operations like Facebook and MySpace have already cut deals for having one of the huge portals or search companies to sell their inventory, but AOL has not been in that mix.
It looks like the incumbents for on the internet advertising representation have a new competitor.
Douglas A. McIntyre is an editor at 247wallst.com.
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