Filed under: Deals, Industry, Google (GOOG), Microsoft (MSFT), Merrill Lynch (MER), salesforce.com inc (CRM)
Under a new arrangement, Salesforce.com (NYSE:CRM) will begin to market Google’s (NASDAQ:GOOG) Apps software. According to The Wall Street Journal “The World wide web search company and Salesforce.com, a provider of on the web services for salespeople and marketers, plan to announce that they have built technology into their products to make it easier for customers to share information between Salesforce.com and Google Apps.”
Saleforce.com has tens of thousands of small business customers who use its products to manage their sales operations. The Google product competes with Microsoft’s (NADDAQ:MSFT) word processing, spreadsheet, and presentation products. Google’s software runs off of its servers while Microsoft’s uses the memory and processing power of the customer’s Personal computer or handheld.
With the Micorosft Windows product running on well over 90% of the world’s personal computers, the new partnership may not matter. Google’s financial reports do not indicate that its Apps business is bringing in any significant revenue. As it reports numbers for the last quarter, if their is no evidence that its software operations are kicking in sales, it maybe an indication that Microsoft does not need to worry and that the Salesforce.com deal is a waste of good PR.
Douglas A. McIntyre is an editor at 247wallst.com.
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