Filed under: Business, Internet, Web services, Yahoo!

Yahoo! could be preparing to launch a Google Analytics competitor. The big Y has acquired Tensa Kft, makers of IndexTools.

Yahoo! will integrate IndexTools with its current analytic tools to help build the company’s advertising network. The services will first be available to members of the Yahoo! ad network, but eventually the company plans to build a system that’ll let third party developers “monitor and optimize the traffic performance” of web applications.

The deal is expected to shut in the first half of the year. The terms of the acquisition were not released.

[via TechCrunch]

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This entry was posted on Wednesday, April 9th, 2008 at 3:29 pm and is filed under Business News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.