Archive for April 6th, 2008

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No matter how much you plan, calculate, speculate and research sometimes you just cannot avoid turmoil and it is going to affect your business. It does not matter what kind of business you’re in, you’re going to have surprises.

This week when I read Miami Heat forward Shawn Marion out for season with foot injury, I couldn’t help but think how ironic. When the Phoenix Suns NBA basketball franchise traded all-star forward Shawn Marion (and guard Marcus Banks) to the Heat for Shaquille O’Neal I am quite certain that there was unanimity of thought that it was Shaq that would be more prone to injury. He’d already missed many games this season and was just coming off an injury right before the trade.

After a very slow (losing) begin with the Suns Shaq has done well (ignoring his pitiful free-throw shooting) and they have reversed course over the last ten games. The Suns are still in the same hunt for a Championship they were before, but now with a monster in the middle perhaps giving them greater hope for a storybook ending.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I do not own shares of the Phoenix Suns or Miami Heat , but I am saving up to purchase the Los Angeles Lakers.

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