Four hundred financial blogs. Who knew there were so many? Perhaps they’ve come of age now, at least as commercial entities. According to The Wall Street Journal, “Forbes Inc., was set to announce Monday that it will start selling ads this spring for about 400 financial blogs.”
It is an open question as to whether Forbes can make money. Some of the more massive blogs in the network are still tiny. Take Xconomy, one of the blogs Forbes is pitching. According to measurement service Compete, only a tiny over 18,000 people visited the site last month. Another site in the network, Talking Biz News, is too small to be measured by Compete or Alexa, another audience measurement firm.
If Forbes can pull together 400 sites with 5,000 visitors a month, however, it can have a network with two million visitors. And that’s a lot.
Douglas A. McIntyre is an editor at 247wallst.com.
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