Filed under: Deals, Consumer experience, Starbucks (SBUX), AT and T (T), Workspace, Technology
Finally! Needing a place to park with your laptop but too far from a Panera Bread (NASDAQ: PNRA)? Finally, you can enjoy the soothing environment of Starbucks (NASDAQ: SBUX) for free … well, for the price of a latte or two. The coffee king of Seattle is ending its Wi-Fi partnership with T-Mobile and linking up with AT&T (NYSE: T). The new deal is expected to roll out gradually beginning this spring.
The new plan, while not perfect, is certainly superior for those of us who want to pop in for a swift email check or blog update. It provides each customer with 2 free hours of WiFi service per day, with additional 2-hour blocks available for $3.99. Monthly subscriptions will cost $19.99 and provide access to AT&T hotspots in other locations in addition to Starbucks branches.
If you are already an AT&T broadband customer, you’re eligible for free Internet access at more than 7,000 Starbucks locations in the U.S.
Still in need of WiFi that’s free all day, each day, regardless of your at-home broadband provider? Look for your closest Panera, or use an online Wi-Fi hot spot finder that can direct you to local coffee shops, book stores, and even gas stations that have the service.
Beth Gaston Moon is an analyst at Schaeffer’s Investment Research.
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