Online newspapers report record viewers, trees everywhere rejoice
Posted by: in Business News
According to a new report from the Newspaper Association of America, on the internet readership for newspaper web sites grew by more than 3.6 million in 2007, up 6 percent from 2006. So, in spite of traditional newspaper sales drying up, the newspaper companies are finding ways to grow their readership.
At this point, you might be asking, “what’s a newspaper?” It’s that easy collection of ink on thin paper that sometimes waits for you on your stoop and is often found in spring-loaded machines that’ll either take your quarter, or, if you’re not fast enough, your hand.
Okay, so maybe we haven’t completely forgotten what a newspaper is, but we do know that hardly any of us read them anymore. Why read something that’s a whole day old when you can get minute-to-minute news from the internet?
Thankfully, newspaper companies have gotten wind of the shift from traditional print media to online media. Many massive newspapers have made most if not all of their content available online; and, as the study shows, the move has paid off. People still trust the traditional news media, the traditional news names; they just wanted the news delivered through a different, more expedient medium.
In the last quarter of 2007, 39% of web viewers visited newspaper Web sites. How about you?
[via Communication Overtones]
Entries (RSS)