Filed under: Deals, Industry, Berkshire Hathaway (BRK.A), Circuit City Stores (CC)
With the last full shopping week before Christmas well underway, retail analysts are scrutinizing each sale at many national retailers to see how consumer spending is shaping up this holiday season amid recession fears that drove the stock market down a pretty decent chunk yesterday. Consumer electronics giant Circuit City (NYSE: CC) is set to report earnings come this Friday in what is expected to be another disastrous quarter for the retailer. Will this follow through to other retailers due to a soft holiday shopping season? With more massive competitor Ideal Buy (NYSE: BBY) reporting Q3 numbers today, we might have quite a contrast in results come this end of this week — or not.
Even though November retail numbers were better than expected due to the full week of holiday shopping after the Black Friday shopping day, that kind of result should not be expected in December. Marshal Cohen of research firm NPD Group said that “while the November numbers make it look merry, some challenges lie ahead. Discounts work to some degree, but retailers still need generate excitement … and there’s still a lack of new products.” Enough stated? But I love this quote from Britt Beemer of the Americas Research Group: “I have to conclude that retailers don’t try to comprehend today’s consumer as they focus on Wall Street and their share value.” I concur 100% from my end.
So, what will December retail holiday sales bring? A string of disappointments to add more fuel to consumer spending fears and an upcoming recession, or a mild reaction from Wall Street when the smoke clears on December 26th? If you own retail stocks now, be watching for results next week — and you may not want to keep tabs on your portfolio at the same time unless you have a large stomach.
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