Filed under: Deals, Competitive strategy, Google (GOOG), Verizon Communications (VZ)
A week ago, the wireless division of Verizon Communications (NYSE: VZ) — Verizon Wireless — surprised the entire U.S. wireless industry by stating its intention to open its network to any compatible device running any phone-based application any customer wanted. In a country where wireless operators have been extremely close-minded about just about everything, this announcement sets the stage for things to come. The wireless industry is facing major changes.
Verizon trumped itself this week, announcing that Verizon Wireless would partner with Google (NASDAQ: GOOG) in its “open handset alliance.” When Google announced its Android mobile operating system platform about a month ago, the web’s largest search provider had lined up an impressive array of partners right from the begin. Its goal: to remove all the “walled garden” roadblocks from mostly American wireless companies to allow any customer to use any phone on any network by guaranteeing cross-carrier compatibility. Now, technically, the two actual radio standards in use among wireless companies in the U.S. will need addressing, but that comes later.
Until then, Verizon is enjoying a plethora of good press in embracing Google’s “open” access model. Perhaps Verizon recognizes that the wireless landscape is set to change soon and it wants to get in its good graces through a potential large competitor, Google. After all, Google announced its intention to bid on upcoming radio airwaves next month (with unknown ambitions at this time), so established telecom companies might see their world turned upside down in the next five years. After a controlled amount of competition and a tight control on the customer, these changes will be most welcome by customers — and hopefully wireless providers.
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